Best Online Backup to Resell

What is the best online backup for resellers to provide to their customers?

The point of backup, aside from saving the data itself, is to avoid headaches. As a professional, you have enough to deal with in your day-to-day responsibilities - you don’t need backups to be an additional problem.

Not only that, but you're in the business of making money, and if you offer additional services you should absolutely want the most profitable solution that is appropriate to your needs.

So who are the major players out there, what do they offer, and more importantly: do they fit your online backup needs as a service provider?

What should resellers look for in online backup?

White Label Ship Disk Transfer Fee Versioning Integrated Billing
JungleDisk No No Yes Yes Yes
Carbonite No Yes No 3 Months ?
SpiderOak Yes Yes No Yes No
Mozy Yes Yes No 30 Days No
CloudBerry Lab Yes No Yes Yes Yes
Asigra Yes ? Restore Fee Yes Yes
Vembu Storegrid Yes Yes No Yes ?
Livedrive Yes No No Yes Yes
iDrive Co-Branded Yes No Yes No
Drive HQ Yes ? Capped Yes Yes
Gladinet Yes No Yes Yes No
KeepVault® Co-Branded Yes No Yes No
White Label Ship Disk Transfer Fee Versioning Integrated Billing

There are deeper considerations than check marks on a table. Working with a backup provider is a business relationship. Less tangible concerns like level of support and dedication to ongoing development are critically important to having a successful long-term relationship.

Another important concern is how fast you can restore lost data. In some cases it is instant, and in other cases it may be several days or more. You don’t want to tell an anxious customer they need to wait four days before you have them back up and running!

There are many more factors to consider in choosing an online backup to resell. Lets just keep going down the list:

  • Does the provider offer support directly to your customers?
  • Do you want to the backup service as your own brand (white label backup)?
  • Do you need file/folder backup, or image backup, or both?
  • Are there network bandwidth concerns?
  • Are the backed up files compressed and/or encrypted
  • Do you need to compress unencrypted local backups, but encrypt and compress online backup? (Yes, we support that)
  • Do you need an integrated invoice and payments system?
  • Do you need to easily access phone support?
  • Do you want to be charged for transfer or recovery?
  • Do you need an option for restore-by-mail?

What online backup makes me the most money?

Tactically speaking, the most profit to be made is with backup where you can set your own price.

For example, say you have a service agreement with a client for $28 per workstation per month, at a company with 25 workstations. By adding online backup, say you negotiate that number to $35. Now rather than billing $700 per month, you are billing $840; a $140 increase every month.

Several companies allow you to set your own rate, including JungleDisk, CloudBerry Lab, and of course KeepVault, to name a few.

Should I use white label backup with my own brand?

That really depends on how you prefer to sell it. For clients who don’t care about the details, they might like to hear you are bundling Carbonite or some easily recognizable service. But when you do you run the risk of them going to the backup provider’s web site and looking up prices, not thinking of the added value you bring by installing and maintaining it.

Or, there are cases when the client has security concerns and puts greater emotional stock in familiar brands. Again having a name brand may help.

Another reason why not going the white label route is that many online backup providers will support your customers directly. In some cases this can be a great help to you.

There are some upsides to branding backup as your own. As mentioned, they can’t go to the backup providers web site and compare prices, because to them you are the backup provider.

Many people trust who they know. If your business has a sterling reputation, offering backup as your own brand can capitalize on that hard-earned trust.

If you do go the white label route, be sure you know all about the online service provider you use. Avoid middle resellers, and make sure the white label product meets your security requirements, is under active maintenance, and has excellent support.

Try it risk-free. You’ll like it.